How to Target Your Affiliate Marketing Campaign

The days of yelling your promotional materials into the void and hoping someone hears it will be interested in your product are long gone. Nowadays, many marketing strategies focus on promoting a product directly (and sometimes exclusively) to the most likely buyers. Affiliate marketing is a great way to achieve this goal. Ad-blockers are most …

How Digital Marketing Helps Businesses Grow?

The modern world has given us new ways to live and explore. Not only in terms of technology, but also in terms of helping businesses and organizations, big or small, better reach their target audiences and keep up with the times. Online marketing has replaced traditional marketing to help your business grow. Businesses are now …

8 Subject Line Mistakes That Immediately Get Your Emails Deleted

A good subject line is important for a successful email campaign. While it’s easy to get caught up in crafting clever copy and intricate designs, the subject line is the first element that draws attention. In reality, 47% of recipients open emails based solely on the subject line. A good subject line is clear and …

6 Irresistible Black Friday Emails

After Thanksgiving comes Black Friday, the nation’s favorite shopping day. Many customers are stocking up on holiday gifts or treating themselves to something they’ve wanted all year. There are plenty of email marketing strategies you can use to capitalize on the increase in consumer spending this Black Friday. Not a computer or design whiz? No …

How to Read Email Marketing Body Language

The best salespeople watch for customer buying cues. If there are no buy signals, they move on. Intensely motivated to close deals quickly, they recognize that timing issues can arise. By giving their prospects space and following up later, they build trust, rapport, and eventually close the deal. A good salesperson can read customers/prospects and …

Increased Email Clicks Might Not Be Due to Your Marketing Prowess

Email marketers report higher click volumes. Is it because marketers are better now? Sadly, no. The most common user behavior was clicking all links in an email. These were often narrowed down to specific business targets within a customer’s database. Why would a customer or prospect click every link in an email? It doesn’t sound …

Major Email Marketing Mistakes Hurting Campaigns

Many of us have made some mistakes that eventually have huge impact on our email campaign. However, it is something we can prevent if we go through the right channel. Here are the two most common email marketing mistakes to avoid and save you a lot of embarrassment. 1. Bad List Hygiene It’s like not …

Things to Note About Ecommerce Email Marketing

Your ecommerce email marketing strategy is vital. It will help you stay in touch with your loyal customers, keep them informed about their orders, and increase sales. For ecommerce businesses that need to communicate with customers about shipping, order confirmations, and other transactional details, email is still a vital marketing channel. It’s the glue that …

How do I Create a Winning Holiday Marketing Plan

To help you plan your campaign this year, let’s first look at some of the holiday season’s opportunities and insights. Why do you need a holiday marketing strategy? Holiday marketing can benefit any business, regardless of product, industry, or target market. Christmas and end-of-year campaigns are examples of holiday marketing. It usually involves promoting seasonal …

Understanding the Differences Between Cold Email and Email Marketing

What is Cold email? It is sending an unsolicited email to someone you don’t know. Cold emailing is a communication method or ‘touch point’ used in sales prospecting and outreach. You try to reach your customers directly through outbound sales/marketing. Marketing email A marketing email is a commercial email for a large list of recipients. …