What Is An Average Email Response Rate

Did you know that the number of email users has grown so much and is expected to reach 4.3 billion in three years? Calculating this, it’s more than half of the world population! With such a forecast carried out, it has become very clear why tracking and making improvement to email metrics are very important …

History of Email Marketing And How it Works

Email marketing is simply known as the act of sending messages commercially, to a segmented set of people, using the email. Every email that is sent to a current or potential customer or recipient could be considered as an email marketing. It involves making use of email to send request business, advertisements, or solicit sales …

Is the Strategy of Email Marketing Still Effective?

So many professionals have pointed to the “premeditated” death of email marketing due how social media has grown and their consequent investment by different companies. However, people who share the opinion that the email marketing is not effective anymore, forget that why this strategy does not work is because of the content that their email …

How to Automate Your Email Marketing

How to Automate Your Email Marketing What Is Automated Email Marketing?Just as the name implies, automated email marketing can be simply explained as sending out emails to your customers and prospects automatically, based on a schedule, or triggers, you define. It is sounding simple, right? And for most part of it, it is simply. But …