How to use PPC for B2C marketing

Pay-per-click (PPC) advertising is an essential tool in the digital marketing toolkit, especially for businesses targeting consumers directly in a B2C (business-to-consumer) environment. PPC offers…

How to Use Shoppable Ads in Podcasts

Shoppable ads in podcasts represent a cutting-edge way to combine audio content with direct purchasing opportunities, offering a seamless experience for listeners while enhancing monetization…