Even if you’ve been doing SEO for a while and consider yourself an expert, the dizzying array of options accessible to you may leave you feeling overwhelmed. Tools ranging from tracking organic traffic to third-party rankings, from on-site SEO optimization to site audits, are available.

Here are five of the most important search engine optimization (SEO) tools that will help you grow your online presence, get more visitors, rise in the Google search rankings, and supply your consumers with more useful information.

• Alexa
• Google’s Search Console
• Ubersuggest
• Google Analytics
• Yoast

Alexa

For free, you can use Alexa’s Website Traffic Statistics Tool, created by one of the SEO industry’s most prominent names. This tool will analyse your site’s traffic and provide you with useful information such as potential keyword opportunities, comparison metrics, Alexa’s proprietary ranking, referral sites, and audience insights.

You may learn a lot about your competition by running their URL through Alexa’s Website Traffic Statistics Tool, which is a fantastic resource for useful data. The combination of this with Alexa’s free Similar Sites Tool can help you better comprehend the competitive landscape as you craft your SEO strategy. In addition, its Chrome add-on is a great tool for quickly assessing the SEO health of every website you visit.

Unfortunately, this free tool is an excellent jumping off point for SEO planners, as Alexa’s primary objective is to convert visitors into paying clients. However, it has limited long-term insights because its more sophisticated tools, such as its keyword difficulty research, backlink checker, site audit, and on-site SEO optimization features, are locked behind paywalls.

Google’s Search Console

Google Search Console is a great, free tool for monitoring your site’s organic search traffic, as it provides detailed analytics on your site’s position in Google search results, as well as the number of impressions, clicks, and CTR of each individual link (CTR).

By sorting the results by search rank and pageviews, you can easily pinpoint under-performing but potentially lucrative pages on your site. Site maps can be uploaded, technical and mobile flaws found, and crawl problems diagnosed with this handy tool.

The one and only negative of Google Search Console is that it only provides information about your site, and not the techniques employed by your competitors. Since search engine optimization (SEO) depends on how your site compares to others, you may need to look elsewhere for help.

Ubersuggest

Ubersuggest is an effective, simple, and comprehensive SEO suite. Neil Patel, an entrepreneur in the field of digital marketing, offers a tool called Ubersuggest that generates insightful charts and graphs showing your site’s organic traffic over time and highlighting the most successful pages and links from your competitors’ SEO campaigns, as well as providing keyword suggestions and content ideas.

Despite being used by major companies like Nike, Microsoft, Adobe, and CNN, Ubersuggest requires a payment if you plan to use it frequently. While its keyword data can serve as a foundation, it lacks the sophistication of Alexa’s paid keyword research tool because it cannot account for fluctuations in search volume over short periods of time.

Google Analytics

All serious SEO professionals should be familiar with and making use of Google Analytics. Analytics monitors the flow of visitors to your site in real-time and provides detailed information about them, including demographics, geographic location, device kind and operating system, user interaction, site activity, and even conversion rates.

Google Analytics is great for providing an executive summary of your SEO efforts at the end of each month, showing both where you’ve excelled and where you may use some improvement for your monthly reports.

Yoast

Those that make use of WordPress can consider themselves fortunate. When you install the free Yoast SEO plugin on your site, you can easily adjust the meta title and description to meet Google’s guidelines, as well as optimise the rest of the page, from keyword density to picture alt attributes, for your target term.

This handy tool will prompt you to increase the length of your text for an additional SEO boost, as well as add outbound and incoming links to enhance your backlink strategy.