Tools for Web Analytics for Marketers in the New Age

Tools for Web Analytics for Marketers in the New Age

We live in a data-driven world today. All investigations and findings are built on data. Whether you’re headed in the right direction or into the abyss depends on this. Websites are no exception. You can learn more about the effectiveness of your marketing and SEO efforts and make necessary adjustments by utilizing a web analytics tool.

We’ll take a look at the six best analytics tools you might be using in this article.

  • Google Analytics
  • SEMRush
  • Chartbeat
  • Crazy Egg
  • Optimizely
  • Clicky Web Analytics Tool

Google Analytics

The most widely used and highly regarded web analytics tool is Google Analytics. It’s a breeze to set up and use. The tool is available in both free and paid versions.

It’s possible to get a good idea of your website’s traffic, audience, engagement, and bounce rate by using Google Analytics.

For the most basic functions and features, Google Analytics is completely free to use. In order to effectively manage a large organization, one must be able to deal with enormous amounts of data. Google Analytics 360 is ideal for this task. This is the premium version of the software, which includes additional functionality. For example, it can be used in conjunction with AdWords, Google Data Studio, and Google Optimize.


This is yet another widely used and extremely effective analytics and marketing platform. Content marketing and keyword research tools can also be found in this one. Using this tool, you can get a better handle on how well your keywords are performing compared to those of your competitors. Optimizing your current content strategy and keyword positioning is made easier with the help of this feature. In addition, SEMrush gives you a slew of new keywords to base your own keyword strategy on.


While Google Analytics provides a high-level overview of how your website’s visitors interact with its content, Chartbeat provides a more in-depth look at how they do so. You need a program that can track content-related information. Chartbeat is a web analytics tool that allows you to track how users interact with the content on your website if you have a lot of it. The tool gathers all of your content’s quantitative data in one place.

Crazy Egg

A wealth of website-related data is available through this tool, as is the case with the others on this list. It also has features like Heat map overlays and confetti, as well as scroll map overlays and overlay effects. In order to better understand how your visitors use your website, you can use these features to see where they click the most frequently. When it comes to A/B testing, Crazy Egg is unbeatable. Give it a shot. For the first 30 days, you can use the tool for free before upgrading to a paid subscription.


With Optimizely, you have a viable option for testing a website’s user experience. It aids in the optimization of marketing performance through experimentation and testing. An ideal solution is the tool because you need software that runs tests quickly and without errors. With this tool, marketers can run A/B tests on your website to see which changes work best.

Clicky Web Analytics Tool

You’ll find a surprising number of features missing from Google Analytics and other tracking tools in this tool. There is a Big Screen option in the application. When it comes to marketing, this feature provides a wealth of information.

How many people are visiting your site, how they interact with your content and when they leave are all factors that are taken into account. Twitter mentions of your company can be found through the tool’s Twitter analytics feature.


Tools for Web Analytics for Marketers in the New Age

One thought on “Tools for Web Analytics for Marketers in the New Age

Comments are closed.