How To Promote Your Manufacturing Business with Digital Marketing

Table of Contents Align your Content with your Customers’ Decision-Making Process Email Marketing is still the best tool to reach out Make use of pay-per-click advertising Social Media Marketing is not just for B2C SEO for a better reach Align your Content with your Customers’ Decision-Making Process Before you start showing your potential customers what …

5 Ways to Make Digital Marketing Campaign More Profitable

Digital advertising is one of the most powerful and most popular methods of reaching consumers and driving business results. Digital ads allow advertisers an incredible amount of control over messaging and creative rotation. And the digital world permits tremendous flexibility in market segmentation, ad frequency and overall campaign scale. Be everywhere to your niche audience …

How to Only get Notifications for Certain Emails

Concerned about missing something important if you disable email notifications? Custom notifications should be one of your tools. But before you start creating custom notifications, you need to understand why most people leave them on. Understanding the underlying reason allows you to predict the effectiveness of custom notifications. Custom notifications allow you to only receive …

How Does Zoho Analytics Analyze Activities in Zoho CRM?

A company’s sales team is in charge of contacting and converting leads into customers. This includes events, tasks, calls, emails, and any pre- and post-sales communication with prospects. CRM software tracks your sales team’s activities. Getting the data isn’t the issue. Making sense of it requires the Zoho Analytics advanced analytics add-on. It generates over …

4 Outlook Tips to Boost Productivity

Table of content Create Selective Notifications Automate meeting responses (Windows only) Make a Search Folder Modify Outlook Mobile swipes Create Selective Notifications We can’t talk about email or focus without recommending that you turn off email notifications. Email notifications kill focus and cause overwhelm. Turning off email notifications causes FOMO and is difficult for some. …

5 Affordable Marketing Tips for Startups

Marketing may not seem urgent when you’re a young startup trying to build and define your product. Contrary to popular belief, marketing is cheap and scalable. There are plenty of examples of good marketing regardless of business size or media budget. Marketing early in a startup has many proven benefits, including knowing which channels are …

How to Sell Marketing Technology to Marketers

Martech companies are trying to outperform their marketer-customers; after all, marketers are well-versed in Martech marketing tactics. As competition heats up, marketing firms are scrambling to generate leads for themselves and their clients According to recent research, many marketing agencies make mistakes when generating leads. Worse, they may be unaware. As a result, Martech companies …

How to Create the Best SEO Strategy for your B2B Business

Any B2B company should use a B2B SEO strategy to attract targeted, high-value customers. Having a solid B2B strategy in place is the best way to improve brand recognition and online reach. Here is a guide to developing the best SEO strategy for your B2B company. Begin with a Buyer Persona Know Your Sales/Marketing Funnel …