Creating a Customer Profile to Help You Understand Your Target Customer

Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand. Social media marketing, for example, allows for a low-cost, targeted presence. It is important for a company to understand where their potential clients spend …

8 Email Marketing Metrics to Improve Your Email Strategy

Despite being one of the oldest forms of inbound marketing, email marketing is still one of the most effective. One reason is that with over four billion daily email users, it is one of the most convenient ways to contact someone. Not to mention, email marketing is one of the most cost-effective marketing strategies available, …

Email Marketing Tactics for You

Email Marketing Tactics Better subject lines = more conversions Retaining of customers by personalizing emails Automate segments Focus on UG content Add dynamic content Sharing on Social Media Appreciate A/B testing Analyze customer behavior Consistency in sending of emails 1. Better subject lines = more conversions Like the headline, most people read your subject line. …

Lead Magnet Ideas Worth Trying for your Email Marketing

If you’re stuck on a lead magnet format, take inspiration from these popular and highly effective lead magnet examples: Whitepapers E-books Cheat Sheets Webinars Product Trials or Samples Memberships Whitepapers Have you recently conducted a target audience survey? Create data-driven whitepapers to share your findings and generate more leads. If your team cannot produce this …