Becoming a Great Partner

Building co-branded partnerships has many advantages, including lower marketing costs, larger audiences, and the ability to quickly build relationships with new leads. That’s why forming relationships and being a great partner are vital. Brand partnerships, also known as co-branding, combine your audience and marketing power with another brand’s. Look no further than successful co-branding partnerships …

What Your Sales Team Should Be Doing

Your sales team is vital to your company’s overall success. Sales are responsible for promoting your brand identity and maintaining high levels of trust with your customers. They often know about complaints that never make it to your official customer service department. With so much on the line, it’s easy to see how a bad …

Why Is Blogging Vital In 2021?

Despite the rise of video content, 8 out of 10 digital marketers still use blogging. More than half of marketers say blogging brought them new traffic. Every month, over 400 billion blogs are read. But you must understand that blogging is difficult. Blogging takes time, especially for a new business trying to build an audience. …

More than two-thirds of UK consumers return to brands that cater to their needs

62 percent of UK consumers would return to a brand that treats them as an individual rather than a number. This demand for personalized brand engagement is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). An OpenText study revealed the extent to which the pandemic has changed customers’ expectations …

Digital Marketing vs. Social Media Marketing

Many people mix up digital and social media marketing. They think using social media is digital marketing, but it isn’t. Marketing activities performed by a brand digitally, both online and offline, to promote their services or products are called digital marketing. However, social media marketing is a form of digital media marketing. It involves marketing …

Customer Experience: 3 Strategies to Improve

The hybrid workplace has been much discussed as the post-pandemic economy opens. The debate between remote and in-person offices appears to be here to stay. But another important topic is rarely discussed: the future of the customer experience (CX). How will the return of traditional retailers affect the customer experience? Will in-person CX interactions become …

Factors That Can Help You Determine Your Email Deliverability

Email deliverability issues can cost brand money by sending emails to spam folders or blocking them entirely. While deliverability may seem uncontrollable, inbox placement is governed by some factors that are all under their direct or indirect control. Let’s take them one by one. Volume of Email The more email a company sends, the more …

Why Marketers are in Love with Influencer Marketing

Authenticity A TV commercial can be sweet, funny, or passionate, but it is still branded content. This method of persuasion is obsolete. Because the viewer knows the commercial director wants a specific reaction. Permission marketing has grown in popularity as a result. Influencer marketing is a subset of a larger marketing category. Consumers trust social …

5 Ways Effective Communication Drives B2B Customer Growth

You already know that good communication leads to happy customers. When dealing with the public, we naturally understand this. But in B2B sales, it’s often overlooked. Selling to businesses is a lot more difficult than selling to consumers. B2B has more factors to consider, a longer purchasing decision process, and usually more people involved. So …

Four Risky Corporate Email Mistakes

Onboarding typically includes signing an employee handbook that includes acceptable technology usage policies and guidelines. Details often contain policy restrictions regarding unacceptable email usage. They usually state that email should only be used for business correspondence and not for personal correspondence. Is it acceptable to use your work email address to complete a transaction or …