YouTube Provides Key Tips on How to Build Your Channel Audience

YouTube has released a new video that discusses how to grow your audience in the app and maintain performance over time. Rachel Alves, who currently works at YouTube as a Product Manager for Recommendations, previously worked on the platform’s performance analysis team, where she examined thousands of channels for key growth trends and tips. As …

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Transactional/thank-you emails are anticipated by recipients because they assist them in completing an action. This is the primary reason recipients open and click on messages. And as a marketer, you can easily leverage this dynamic by including highly personalized calls-to-action in your thank-you emails to capitalize on the fact that the lead is new and …

4 Tried-and-True Lead Magnet Ideas and Examples

Magnets are an effective technique for obtaining a prospect’s contact information in marketing. The issue is that these magnets require a significant amount of time and energy to manufacture. Podcasts, online courses, video series, and contests all sound fantastic — but who has the time to create them all? We’ll show you four different lead …

How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

Email marketing has advanced significantly in the last few years. However, with all of the fancy new functionality that brands are incorporating, you know what’s kind of amusing? A well-written, plain-text email can perform as well as (if not better than) a highly designed email with tons of bells and whistles. Indeed, regardless of how …

How to Grow an Opt-In Email List for Free

Creating your own list of email contacts who have opted in to receive content from you does more than satisfy legal requirements and safeguard your brand’s reputation. It enables you to expand your list through genuine relationships with new customers. 1. Create gated assets so there’s a reason for people to give you their email …

4 Effective Ways to Increase the Persuasiveness of Your Emails

Communication is critical to the success of sales and marketing. Closing deals successfully, providing value, and explaining complexities all rely on your ability to communicate clearly and persuasively. The outreach email is a unique form of communication. You have a very brief window of opportunity to grab your reader’s attention and persuade them to take …

How to Develop a Marketing Plan

Do you examine your team’s marketing strategy with a critical eye each year? You ought to. An annual marketing plan assists you in directing your marketing efforts toward achieving your business’s objectives. Consider it a high-level strategy that directs your team’s campaigns, goals, and growth. Without one, things can quickly become chaotic – and it’s …

The 5-Step Test to Determine Optimal Email Frequency

You’re well aware that there is a thin line between infrequent email communications and inundating your email recipients with messages to the point of opting out. Perhaps you’re interested in increasing the frequency of your email marketing in 2021 but don’t want to see all your hard lead generation work go to waste by doing …

What Does the Term “Dedicated IP” Mean in the Context of Email Marketing?

As you become more involved in email marketing, you may hear about dedicated IPs. To comprehend dedicated IPs and determine whether you require one, it’s necessary to first understand email deliverability and sender reputation. Deliverability of an email is highly dependent on the reputation of the IP address that sent it. If you send from …

The Tangible marketing and Its Function

Tangible marketing is simply making use of promotional items to contribute to the brand recognition and the customer loyalty. Gifts and freebies should be approached too with a defined strategy in order for you to create the highest impact for your marketing dollars. Tangible marketing items like that of the branded goods are built to …