8 Mistakes to Avoid When Sending Email Newsletters

Email newsletters are an excellent component of email marketing because they can help you build relationships with your readers, increase brand recognition, and establish your authority as an industry expert. If you’re new to email marketing, there are a few things you should avoid to maximize the effectiveness of your email newsletters. Making It Difficult …

What is needed in 2021 to Scale The Omni-channel Strategy?

What do you think is needed of you to do in 2021 to scale your omni-channel strategy? Over 74% of the respondents, that are in a Target Marketing research, stated that a consistent omni-channel experience is integral when a product or service is being purchased. According to Google, it states that about 85% of the …

How omnichannel marketing is becoming the new norm

With the changes of times, the consumer behavior has also drastically changed so to offer an impeccable user experience, the brands need to rely on the omni-channel marketing.Despite the growing need of the omni-channel marketing, most of the brands have woefully failed to formulate an effective strategy. Despite the need that is growing about the …

Huge Challenges to Successful Influencer Marketing

The Influencers have been put on a pedestal for some few years. Everyone that is from top global brands to the small startups have used the influencer marketing to promote themselves. But if you are keeping a distance from this marketing channel, likely possible it is because you are scared of the challenges that you …

Ideas for Small Business Digital Marketing Strategy

Whether you are in the process of launching a new business or you have already lauched one, having a strong online presence for your brand is as important as ever, I will say it is extremely important. In fact, the consumers learn about the local businesses online more than they learn anywhere else. In the …

3 Key Considerations Before Moving to a Direct-to-Consumer Model

The rise of e-commerce has prompted many large brands to completely bypass wholesalers in favor of a direct-to-consumer (DTC) model – a process known as “supplier disintermediation.” By removing the intermediary, brands can increase their profit margins and gain direct access to consumers and their data. For these reasons, leading brands such as Nike and …

How to use Apple’s AirPods with any Android phone

Android users have a plethora of wireless earbud options. Google’s Pixel Buds 2 and Samsung’s latest Galaxy Buds (currently known as Buds Live) are just a few examples of highly capable wireless earbuds with extensive Android integration. Apple’s AirPods, whether standard AirPods, AirPods Pro, or the new AirPods Max, are, however, alluring, even if you …

6 Ways to Boost Your Email Marketing Performance

While email is not new or flashy, it remains an absolute necessity for many marketers. There is simply no more effective method of establishing direct contact with a customer or client than by sending carefully crafted content directly to their email inbox. When done correctly, email marketing can provide significant benefits to your business, including …

How to perfect your email marketing automation strategies

As an affiliate marketer, you should be familiar with email marketing’s numerous benefits. With millions of active users sending and receiving emails daily, email campaigns are reviving. Along with developing an email marketing automation strategy, you must also devote time to ensuring that it is effective. Continue reading to learn how to immediately improve your …

IP Warming: How to Get a Big Bang From Email Marketing Campaigns

Your email marketing campaign must start with a bang; it must click, resound, and, most importantly, reach your subscribers. While email marketing is still the most effective way to ensure your relevance in the marketing landscape, you cannot send emails to your subscribers without causing IP warming. If your email does not make a strong …