Understanding Measurement and ROI with Influencer Marketing Investments

Influencer marketing is booming – in just three years, it has more than doubled in size to $13.8 billion. Influencers add value to brands by enabling marketers to connect authentically and engagingly with their audiences. One of the reasons influencer marketing is such a powerful strategy is its ability to accomplish a wide variety of …

How to Plan a Successful Influencer Marketing Strategy for 2021

It’s nearly impossible to navigate social media without encountering influencer marketing in some form. Influencers are everywhere, promoting the latest snacks, clothing, makeup brands, and candles, and that’s just the beginning. Influencers are constantly exploring new ways to earn sponsorship on their preferred platforms, from traditional posts to the ever-popular Instagram Stories to lengthy videos. …

11 Common Mistakes in Influencer Campaigns and How to Avoid Them

It is important to anticipate and address potential missteps when collaborating with influencers. Forbes Communications Council members discuss how influencer marketing can go wrong and how to avoid it in the future. Read their insights before launching your next influencer campaign. 1. Excessive Spending on Macro-Influencers Spending excessively on macro-influencers may increase awareness, but focusing …

5 Effortless Strategies to Boost Your Instagram Marketing Campaign

Instagram is an incredibly effective platform for promoting your brand, connecting with a large audience, and increasing engagement. Instagram’s global user base continues to grow daily, with over 300 million active users. Creating a successful campaign is not always easy. You’re attempting to accomplish a goal throughout the campaign by using well-planned content and a …

5 Ideas for Your Small Business Digital Marketing Strategy

Digital marketing is critical for the majority of modern businesses to succeed. While digital marketing is a highly effective tool for marketing, developing an effective digital marketing strategy can be overwhelming. Here are a few pointers to help you create an effective strategy for your online marketing efforts. 1. Assess and Strategize First Before you …

How to Whitelist or Blacklist Email Senders in AOL

Often, technology appears to have a mind of its own. It’s supposed to make life easier, but quirks can actually cost you time and opportunities, such as missing critical emails that get filtered into your spam folder. It could be hours, if not days, before you consider checking that folder. However, this is a simple …

How to Whitelist an Email Sender or Domain in Yahoo! Mail

Nothing is more infuriating than missing critical emails due to them being routed to your spam folder. However, there are ways to manage your email in such a way that such issues are avoided, such as “whitelisting” emails that you do not want to miss. The Function of Whitelisting Technically speaking, a whitelist is a …

Things to Consider About Using Twitter for Business

If you’re a business owner considering social media, Twitter is a must-follow. Yes, it is straightforward and may appear to be a waste of time, but it is not. Businesses that leverage Twitter’s social networking capabilities are astute. They understand that Twitter can be a quick and effective way to communicate critical information about your …

What You Need to Know About Online Marketing

Online marketing is the process of promoting a product or service through the use of digital networks and electronic devices. The art and science of online marketing is the process of selling products and services over the internet. The art is in developing marketing strategies that resonate with your target market and result in sales, …

How to Repurpose Content For Your Email Marketing Campaigns

Repurposing content for your email marketing campaigns is fairly self-explanatory. You repurpose a blog post, an Instagram story, or any other type of marketing material into an email to send to your customers and subscribers as part of your email marketing strategy. What are the benefits? Why spend additional time and money creating new content …