5 Reasons Why Guest Posting Is Valuable For Local Businesses

Local SEO is almost certainly the first thing that comes to mind when considering online marketing strategies for your local business. You can, however, use unconventional methods such as guest blogging. Indeed, guest blogging can be a boon to small businesses. Simultaneously, you may wish to justify the time and effort involved in guest posting …

How to Calculate Market Share and Identify Potential Growth Areas

Market share is a company’s percentage of an industry’s total sales. In other words, if you operate in a billion-dollar market and earn $100 million annually, you have a 1% market share. However, it is not always about sales in the online world. For instance, in the case of Facebook (as singled out by the …

How to Do Brand Positioning: A Value-Based Approach

Consistent brand image development has been shown to increase revenue by up to 23%. Simply by implementing a consistent and clear brand positioning strategy, your business can increase clientele, revenue, and optimize all marketing efforts. Conducting market segmentation and defining your target audience are necessary steps in developing a brand positioning strategy. Following that, you …

What Are Display Ads? Display Advertising Explained

Advertising is a critical component of running a business — and doing it well online is critical in today’s competitive online marketplace. What Are Display Ads? Visual advertisements that appear on websites, mobile applications, and social media platforms are referred to as display advertisements. They frequently include text, images, video, and, in rare instances, audio. …

Top Influencer Marketing Software Tools for 2021

While it is possible to engage in influencer marketing on a shoestring budget by gradually and organically building relationships with influencers, it is difficult work. When you consider the time required for you (or an employee) to develop the necessary relationships, it can also be quite costly. Numerous influencer marketing software tools streamline this process …

Can genuine influencer marketing play a part in a brand’s content strategy?

Influencer marketing is by no means a new concept. Although the term ‘influencer’ was officially introduced into the English language in 2019, the concept has existed for some time. It’s a critical component of brand engagement and marketing, with the influencer marketing industry expected to reach a value of $15 billion by 2022. It is …

The benefits of using a proprietary platform to manage influencer marketing campaigns

Utilizing an influencer marketing platform has a plethora of benefits. Given the difficulty marketing professionals face in demonstrating the ROI of their marketing campaigns, having the intelligence of a proprietary platform is priceless. Conducting an in-house influencer marketing campaign can be extremely challenging. Teams are responsible for a variety of tasks, including influencer selection and …

This is why your influencer marketing campaigns fall short of expectations

Naturally, as an industry, we care about the effectiveness and efficiency of our campaigns. While this is understandable given our desire to deliver superior business results, the reality is that our pursuit of long-term, global success is being harmed by short-term success. The majority of marketers, including agencies, follow this results-driven strategy, which is why …

What Is Influencer Marketing and How Does It Work? – A Guide

Influencer marketing was previously limited to celebrities and a few well-known bloggers. The market for social media influencers is saturated today. A successful influencer marketing strategy should enable you to raise brand awareness, establish industry authority, and establish effective connections with prospective customers. It increases website traffic and sales. Influencer marketing has developed a reputation …

Multicultural Marketing In 2021 and Beyond

Multicultural marketing is all about customizing your message for a specific audience. The days of broadcasting a single message to all different kinds of audience are over. Nowadays, a successful marketing campaign must take into account not only ethnicity, but also trends and pop culture references. As the global population becomes more diverse, multicultural marketing …