How to plan a LinkedIn Ads campaign with Lead Gen Forms

If your objective is to quickly begin acquiring high-quality B2B leads, you’ve come to the right place. LinkedIn Lead Generation Forms are one of the most effective methods for your business to generate leads and new opportunities. They are scalable, quick, and simple to set up and customize from the user’s perspective.However, what matters most …

How Website Analytics and Engagement Work Together

To optimize your website’s performance, you must first understand how well it supports your marketing objectives and what happens when visitors arrive. This insight is gained by monitoring website analytics and user engagement. The analytics report for a website informs you of its performance, whereas website engagement data adds to your knowledge of each website …

How to Create a Successful Promotional Strategy that Maximizes Sales Potential

Are you looking to increase sales and traffic to your website? Consider the strategy of promotion. When properly promoted, promotions are an excellent way to connect with both existing and new customers.A promotion provides an explicit incentive for your audience to purchase. It instils a sense of urgency in casual browsers to convert. It attracts …

10 Ways to Improve Your Marketing by Tapping the Power of the Phone Call

If you’re making decisions about your website and using data to optimize your marketing, you need to think about the visitors who call you and convert over the phone. In an increasingly mobile world, customers are more likely than ever before to be visiting your website on mobile then dialing your business to get more …

How to Improve Your SEO Results Through Email Marketing

While SEO and content marketing are a natural fit, what about email marketing? Is it the fifth wheel or, conversely, a significant booster of your SEO efforts? Can email marketing help you increase website traffic and improve your search engine ranking? Continue reading to discover the answers. Email marketing improves SEO: myth or reality?Search engine …

Email marketing tips to get you started

Create an email marketing plan To assist you with the planning process, we’ve highlighted some best practices to consider when developing an email marketing strategy. Define your target market Whatever you sell, you must have a firm grasp on your audience in order to communicate effectively with them. Mailchimp enables you to segment users within …

Blog Marketing: What It Is and How to Do It

The term “blog” is derived from the words “web” and “log” or “weblog,” and was eventually abbreviated as “blog.”When blogs first appeared in the 1990s, they were primarily online diaries in which individuals shared personal accounts of their lives. They have since expanded to include writing and media on a variety of subjects, including news, …

7 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results

If you have a blog, you need to ensure that it works in tandem with your email marketing efforts to serve your audience and help you achieve your content marketing goals. Naturally, your blog posts and email updates should always be timely and relevant to your audience. Additionally, you must ensure that your blog posts …

Email marketing strategy and tips for successful campaigns

Does email marketing work?When it comes to communicating with your audience or selling your products, email marketing is one of the most cost-effective methods available.Indeed, a 2015 DMA study discovered that email has an average return on investment of $38 for every dollar spent (ROI). When shoppers are ready to make a purchase, they frequently …