Facebook and Instagram (Business Equity)

In the midst of the global pandemic, the upcoming elections and also the increasing racial tensions, we are witnessing a shift in the way people are making use of Instagram. More than ever, people are now turning to the platform to raise awareness for all the happenings the racial, the civic and the social causes …

Brand safety controls on Facebook for The Commerce and The Ads IP tool

The Brand safety allows you to have the ability to control where your ads are delivered on the Facebook, the Instagram, the WhatsApp and any Audience Network. You can prevent your ads from appearing within or appearing alongside content and the publishers that are not suitable to your brand. As it is known there are …

Facebook’s Dynamic streaming Ad

Here is the reason why this is a big deal: Before this update, the streaming creators typically had to promote their different media titles separately. Abstract: Hulu would create an entirely separate campaigns, for example, for The Handmaid’s Tale than they would for the Shrill. Now, however, they can now create a single campaign anytime …

How to create high-converting lead magnets

Lead magnets are rewards offered to visitors to your website in exchange for their names, email addresses, and other contact information. eBooks, checklists, white papers, discount codes, quizzes, and templates are all examples. Your visitors will receive something valuable, and you will obtain their contact information in order to follow up via phone, email, or …

How much time should you dedicate to social media marketing for your small business?

Social media marketing is a low-cost method of marketing your start-up or small business. However, if you do not plan properly, you risk wasting valuable time, costing your business money, and experiencing the type of burnout that kills start-ups. The following section discusses how much time your business should spend on social media and how …

When Should You Send Email Coupons to Customers?

Did you know that 50% of people will visit a store more frequently if they receive a coupon? If you want to increase sales and clicks, email coupons are an excellent strategy. Emails containing coupons have been shown to increase click-throughs by 34%, transaction completion rates by 27%, and revenue per email by 48%. Those …

10 ways to repurpose your social media content in emails

While you may be aware that social media and email combine to form a formidable marketing duo, as a busy small business owner, you may struggle to find time to create content for both channels. The good news is that you are not required to. By repurposing your social media content in emails, you can …

6 Ingenious Ways to Incorporate Emojis into Emails

It’s no secret that email marketing is one of the most profitable methods of audience targeting. Indeed, nearly 70% of small businesses rely heavily on email marketing as a primary method of communication with their customers. Additionally, your tone does not have to be formal—you can incorporate emojis into your messages as long as you …

Looking For a Smooth Touchdown: Do’s and Don’ts of Landing Page Design

Is the landing page on your website effective? Your landing page is one of the first things that visitors to your site will see. Often, it will be your business’s first impression. A well-designed landing page will compel your visitors to take action. However, few website owners understand how to create an effective landing page. …

A Guide to Webinar Marketing

A webinar is a live presentation or tutorial streamed over the internet. With the continuous rise of video content’s popularity in marketing, web presentations are the best alternative. Beginners should read this to learn what webinars are and their main benefit. What is a webinar? Webinars (web seminars) are typically held online, most commonly using …