Choosing the Types of Emails That You Want to Send

There are so many different types of emails that you can send to your list. You can just select one, or just change it up, based on the various segments you have in your list. There are different types of emails that you can get started with. NewslettersThe Newsletters are a popular email format. They …

Use the Header and the Footer of Your Website

Another place that you can put an email opt-in button is on your website’s header and the footer. The header and the footer are key elements of a website. Typically, the header and the footer contain links to pretty important pages on your site that your potential customers will often want to take a visit …

6 Reasons Why Your Emails End Up in the Spam Folder (and How to Avoid It)

Are you having difficulty increasing the open rate of your email campaigns? It is possible that your subscribers will never have the opportunity to open them. Why? It is simply because your emails are being filtered as spam. Thus, in this guide, we’ll discuss 6 reasons why your emails end up in spam and how …

5 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

Everyone is aware that people would prefer to watch a video rather than read a lengthy blog post. Indeed, 59% of executives prefer to watch a video over reading text. That is a sizable number of people. That means that video SEO can result in a plethora of benefits, including increased watch time, increased brand …

6 tips to creating a memorable slogan

  What exactly is a slogan? A slogan is a memorable phrase that identifies a product or business and conveys the primary benefit you want consumers to associate with your business. And, if done properly, it can keep your brand front and centre in consumers’ minds — at least until they’re ready to buy.   …

5 tips for reinforcing your USP via email

  Your unique selling proposition (USP) articulates how your products and services differentiate themselves from and outperform those of your competitors. That is why it is important to carefully craft a unique selling proposition (USP) that accurately describes your brand and then promote it so that your audience understands and remembers why you are the …

Branded Content: What It Is and How to Use It to Fuel Sales

As a small business owner, you understand the value of branding in raising your company’s profile and increasing sales. You, on the other hand, do not have a sizable advertising budget to invest in traditional (i.e. costly) branding strategies. The answer to your dilemma is branding content – a low-cost (yet highly effective) strategy that …

The Differences between Email Marketing and Marketing Automation

You’ve probably come across email marketing platforms and marketing automation platforms while researching various marketing tools and platforms. Both of these solutions typically include email marketing and marketing automation capabilities, making it difficult to determine their relative merits and whether you actually need them. We’re going to look at the differences between email marketing and …

New Tools for Partnership Disclosure Released

Everyday, millions of people make use of the Instagram to connect with their passions, creatively expressing themselves, and finding visual inspiration. With over 80% of people following either a business,or brands are also an important part of the Instagram community. Businesses and the creators thrive on this platform because they are able to build the …